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Frequently Asked Questions
Who Is SOL Social Media?
We offer full-service social media management including content creation, audience engagement, multiple platform optimization and live event coverage tailored to your brand. We also offer products that would compliment your DIY efforts including an annual content outline, monthly content strategies to be implemented on your own, social media audits and classes.
Our team specializes in small business social media presence. We help businesses determine who their avatars are, the best content to reach their ideal audience, engagement with their avatars, and building a community around their brand.
SOL Social Media was founded in 2017 by Elāna Rheinhart, who brought her background in mortgage and nonprofit work into the digital space to build a client-focused social media agency. Every client is supported by a dedicated team that includes a dedicated Content Creator, Engagement Managers, Publishing Manager, and Quality Design Specialist. While the team handles day-to-day execution, Elāna oversees strategy, systems, and creative direction to ensure each account reflects the brand’s voice and goals.
Originally founded in San Diego, CA, headquarters was moved to Tampa, FL in 2021. We serve clients anywhere in the United States.
With competitive pricing and a commitment to exceptional deliverables, we pride ourselves on offering unmatched value and forward thinking strategy. Our unique model pairs each client with a dedicated, multi-talented team while also tapping into a trusted network of skilled creatives behind the scenes. This allows us to keep your content fresh, avoid burnout, and never miss a beat, even during team transitions. We manage everything internally so you never feel the hiccups. It is the power of a high performing team without the agency chaos.Elāna has been in the industry for nearly a decade and brings a depth of experience and intuition that shapes everything we do. She’s built systems that allow creativity and structure to work hand in hand, helping our team stay ahead of trends while keeping content authentic and aligned with each client’s brand. We also have Engagement Managers who ensures your content does more than simply post. It connects, builds community, and sparks conversation. Behind the scenes, our workflows keep projects organized, on schedule, and ready in advance so there’s time to capture real, original content. The result is a polished, consistent, and genuine online presence that grows with intention.Many businesses compare hiring an agency to hiring an employee. The reality is that one employee cannot simultaneously be a strategist, designer, editor, content creator, engagement specialist, publishing manager, and quality control expert. Our team model gives clients access to multiple specialists working together behind the scenes while maintaining a streamlined experience through a single point of communication.
Most agencies leave you repeating yourself, chasing down updates, or settling for content that feels generic. We do not work like that. Every client gets a private group chat with their team for fast, direct communication. We keep your brand voice documented and your goals front and center so nothing gets lost. Elāna stays closely involved in strategy and client oversight, which means you always have someone who sees the full picture. No turnover headaches, no long waits, no watered down content. Just smart strategy, real communication, and a team that feels like an extension of your own.
Is SOL Right For Me?
Social media helps businesses stay visible, build trust, and connect directly with their audience. It allows you to showcase your brand, engage with potential customers in real time, and create a sense of community around what you offer. With the right strategy, it becomes a cost effective way to increase awareness, stay top of mind, and drive sales. Social media is not just about posting content. It is about showing up with purpose where your audience already spends their time.
Most business owners are capable of posting on social media. The challenge is finding the time to consistently create content, stay current with trends, engage with followers, monitor performance, and maintain a cohesive strategy while also running a business. SOL Social Media provides an entire team of specialists working together on your behalf. Instead of managing social media alone or adding another responsibility to your workload, you gain a structured system, strategic guidance, content creation support, and ongoing engagement designed to keep your brand visible and active online.
SOL Social Media specializes in serving small businesses across a wide range of industries, drawing on nearly a decade of experience. While we cater to a broad spectrum of sectors, we find particular joy in collaborating with clients in the trades and those passionate about being the public persona of their brand. In addition, we thrive on projects that span both B2B (business-to-business) and B2C (business-to-consumer) models, enjoying the unique challenges and opportunities each presents.
SOL Social Media works primarily with small businesses across various industries, leveraging almost ten years of expertise. We particularly enjoy partnering with companies in the trades and those where the owner or key figure takes an active public role in brand representation. Our experience spans both B2B (business-to-business) and B2C (business-to-consumer) models, which allows us to handle the distinct challenges and opportunities that each type of business presents.
We craft strategies for a broad range of industries, tailoring our approach to each brand’s unique goals and audience. You can request to see our portfolio.
No, we specialize in providing content creation and engagement specifically to businesses targeting American consumers.
Services & Capabilities
We provide content creation for Facebook, Instagram, TikTok, Google My Business, LinkedIn, YouTube Shorts & Pinterest. Platforms we do not manage include: Next Door, X, Threads, OnlyFans, Reddit & Snapchat-- amongst many others not listed.
SOL Social Media creates engaging, strategic content designed to help businesses stay visible, build credibility, and connect with their audience. Our team produces a wide range of content, including carousels, slideshows, graphics, reels, and short-form videos tailored to your brand and goals. Every piece of content is thoughtfully crafted by our content creators to include a strong hook, valuable information, a clear call to action, SEO-friendly messaging, and five strategic hashtags to help maximize visibility and engagement. Our focus is on creating content that feels authentic to your brand while delivering real value to your audience.
At SOL Social Media, our live event coverage on social media is thoroughly planned and expertly executed, ensuring that every moment is captured and shared in real time. From selecting the right captions, audios, and trends to scheduling the precise moments for live broadcasts and posts, we make sure your event shines on social media. We also manage the promotion of vendors and sponsors, having all the necessary handles ready for tagging. Importantly, at the end of the event, our clients receive all the raw content, providing them with valuable material for future posting or promotional needs, giving life to the event long after it has ended. This holistic approach not only enhances your event's digital footprint but also strengthens your ongoing engagement with your audience.
Yes, if influencer marketing makes sense for your brand, we can support that strategy. We can help identify potential partnerships and incorporate user generated content to strengthen authenticity and engagement.
SOL Social Media does not directly offer content marketing services such as blogging, email marketing, and SEO. However, we recognize the importance of these aspects in a comprehensive digital marketing strategy. Therefore, we have several partners we would highly recommend for these services. Our focus at SOL Social Media is on leveraging organic social media strategies to grow your audience and enhance your brand's presence online.
We specialize in social media management rather than initial branding services. Clients are expected to have their logo, brand colors, fonts, a website, and a comprehensive marketing plan in place before starting services with us. For those lacking these elements, we refer them to professionals who can assist in establishing their branding. However, we can provide support for clients without a marketing strategy by offering an Annual Content Outline for $199. This structured monthly content plan aligns with your overall marketing goals, ensuring consistent, engaging communication.
We use technology and AI tools to improve efficiency, assist with research, and support internal workflows when appropriate. However, every piece of content is reviewed, customized, and refined by our team to ensure it accurately reflects your brand voice, messaging, goals, and audience. Social media is ultimately about human connection. We believe technology should support creativity, not replace it.
Strategy & Approach
We tailor our strategies to individual client needs through a structured onboarding process that identifies their unique content pillars. Each month, clients receive a content directive, allowing them to supply genuine photos and videos for their campaigns. For those who prefer not to provide their own content, SOL ensures their online presence is maintained with quality stock content for their posts.
We look back at last month's data to see what kind of posts people liked the most, and plan our future content to match those interests. We also keep an eye on the latest trends and figure out how to use them in different industries. Authenticity is key for us; we use real, genuine content to help build a community around your brand instead of just using generic stock photos and posts. This way, our strategy stays fresh, relevant, and really connects with people.
Your dedicated pod/team specializes in crafting a variety of content, from branded graphics and carousels to compelling short-form videos, tailored to highlight the unique aspects of your business - services, team, career opportunities, and customer experiences. Our strategy focuses on producing content that is not only reflective of your brand's ethos but also engages your audience through relatable, informative, and entertaining content.
From the moment a client joins us, we build a clear and detailed voice guide based on your onboarding form, your existing content, and what you share with us in real time. This guide is used across your team to make sure every caption, visual, and video reflects your tone, values, and personality. Before anything is published, content goes through internal review for clarity, alignment, and voice accuracy. We look at your full digital presence to ensure consistency across platforms and media types. As your brand evolves, we adjust the voice and messaging accordingly so your content continues to feel fresh, authentic, and true to you. No matter which team member is creating it, your audience will always know it is you speaking.
We believe in minimizing potential crises by ensuring that all content is carefully curated and thoroughly approved well before the scheduled publication date. This method allows us to review every piece of content meticulously, aiming to avoid any foreseeable issues. In instances where unexpected situations occur, such as technical glitches or social media platform shutdowns, we are quick to tackle these challenges. We manage such errors efficiently and effectively, striving to resolve issues quickly to minimize any impact on our clients' social media presence.
Our social media strategies focus on these key performance indicators:Audience Growth: Expanding your follower base and increasing engagement levels on your platforms.Consistent Posting: Maintaining a regular posting schedule to ensure ongoing engagement and visibility among your audience.Clear Branding: Establishing a recognizable and cohesive brand identity across all social media channels.Creativity: Utilizing innovative and original content to stand out in a crowded digital landscape and connect meaningfully with your audience.
Engagement & Growth
Posting content is only one piece of a successful social media strategy. The platforms reward businesses that actively participate in conversations and build relationships with their audience. Engagement helps increase visibility, improve reach, strengthen customer relationships, and create more opportunities for potential customers to discover your business.Our Engagement Managers interact with followers, engage with relevant accounts, participate in conversations, and help increase awareness of your brand across Facebook, Instagram, TikTok, and LinkedIn. This allows your business to remain active and visible without requiring you to spend hours each week managing social media yourself.
Our strategy involves following relevant accounts, and engaging with both your followers and potential followers on Instagram and TikTok. For Facebook, we'll share your posts in groups and invite individuals who engage with your content to follow your page. On LinkedIn, we will interact with your connections through your newsfeed.
Our engagement team interacts with your followers regularly through likes, comments, direct messages, and story replies. The frequency and depth of engagement depends on the package you select, but all clients receive consistent and intentional interaction. Our focus is not just on activity but on building real connection, increasing visibility, and helping your community grow in a meaningful way.
We do our best to monitor comments and messages, and when we see something that can be answered on your behalf, we will respond. If a message requires your input, we will capture a screenshot and share it with you so you can respond directly. For potential leads, we will alert you, but it will be up to you to follow through. We also encourage you to keep an eye on your notifications so nothing important gets missed.
We stay on top of what is current and effective across social platforms. Your assigned Content Creator works closely with our CEO, who oversees trend alignment and visual strategy to keep your content relevant and competitive. Together, they adapt quickly to platform updates, viral formats, and changes in audience behavior. We also review performance and adjust as needed to make sure your content stays fresh, strategic, and aligned with what is working right now.
Results & Expectations
SOL Social Media helps boost your brand's online presence across platforms like Facebook, Instagram, Google, YouTube and TikTok by creating engaging content, promoting interactive follower engagement, and using authentic materials from your business for a flat fee.
Though specific growth numbers are challenging to predict, clients who commit to our service see a noticeable improvement in their social media metrics. This improvement is not only in follower numbers but also in engagement rates and content reach, contributing to a stronger brand presence online.
Our focus is on growing your audience, ensuring regular posts, making your brand easily recognizable, and keeping your content creative and standout. Think of it like planting a garden. You will start to see sprouts like more followers and increased engagement within a few months. But deep, lasting growth often takes longer, sometimes even years. Social media is an ongoing investment in your brand's future. Like any healthy garden, your digital presence needs consistent care and cannot be started and stopped. We are here to make sure it continues to grow with intention and strength over time.
SOL Social Media primarily supports small businesses across a wide range of industries. We especially enjoy working with trades professionals and businesses where the owner or a key team member serves as the face of the brand. Our experience includes both business-to-business and business-to-consumer models, giving us a strong understanding of how to create content that connects with different types of audiences. With nearly a decade of expertise, we are equipped to handle the unique goals and challenges that come with each business type.
The Engagement Managers monitor content performance and engagement trends across all platforms. When a post or reel performs well, they share those insights with the creative team so strategy adjustments can be made in real time. Clients can request analytics reviews anytime to discuss what’s working, what can improve, and how goals are tracking.
Organic social media is not a direct advertising platform, so ROI is not measured the same way as paid ads. Instead, we measure success through increased visibility, audience growth, engagement, brand recognition, website traffic, profile visits, and community development. Social media works best as a long term brand building tool. The businesses that see the strongest results are those that remain consistent, show up regularly, and use their social media presence to build trust with potential customers before they are ready to buy. Our role is to help position your business in front of the right audience and create a recognizable, professional presence that supports your overall marketing efforts.
We believe in sharing insights that actually matter. Instead of flooding you with routine reports that often go unread, we highlight what is working in real time. If a reel takes off or your following jumps, you will hear about it directly in your group chat. We also track engagement trends and may share key takeaways throughout the month to help guide future content. While formal reports are not standard, we are always available to meet and review your analytics if you ever want a deeper dive. Our focus is on keeping you in the loop and helping your brand grow with intention.
We do not send routine reports, but we track engagement closely and are always available to review analytics with you if requested. If you want to take a closer look at your performance or understand how your content is landing, we are happy to schedule a Zoom call and walk through the numbers together. Our approach is hands-on and personalized, focused on sharing the insights that actually matter to your brand and goals.
We keep you informed by sharing quick insights directly in your group chat when something performs well, like a reel with strong views or a noticeable jump in engagement. While formal monthly meetings are not standard, we are always available to review analytics with you by request. You are welcome to reach out at any time if you want to better understand your performance or adjust your strategy. Our goal is to keep you in the loop without overwhelming you with reports you do not need.
Pricing & Package Selection
Yes, we offer a wide range of packages designed to accommodate different needs and budgets. Whether you're handling your social media in-house or looking for a comprehensive, done-for-you service, we have options from $250/month-$5000/month.
Our priority is to ensure you can access our range of services, from content creation to strategic planning, all designed to enhance your brand's presence on social media effectively and affordably. Our approach is to collaboratively work with you to understand your objectives and financial constraints, aiming to provide a custom-tailored package that delivers value without compromising on the quality of service.
Choosing the right social media package with SOL Social Media boils down to two main factors: the amount of time you're willing to invest in curating content and your budget. We focus on delivering quality over quantity, emphasizing that you should provide photos and videos to help craft all your content. This approach ensures the content is authentic and engaging for your audience. For most clients, aiming for 6 posts per month strikes a balance between managing the content creation process without overcommitting in terms of time and resources. This amount allows for the production of content that is both manageable for you to film and for SOL Social Media to finalize with you, ensuring its quality and effectiveness. If you're open to creating more posts per month, we can accommodate that, but it requires a larger budget and more time from you to produce the necessary content. Ultimately, the right package aligns with how much content you can realistically provide and how much you're willing to invest financially while meeting your social media goals.
We are flexible with our contract periods and traditionally have accepted month-to-month agreements with 30-days notice, as content is curated in advance for the upcoming month. However, we prefer a 6-month contract to allow sufficient time for clients to get accustomed to our services and systems and to begin seeing growth in your social media performance.
Getting Started
Simply book a discovery call through our website or on calendly, and we’ll discuss your needs and budget and determine the best package to help.
Yes. We offer a free initial consultation to help you understand what we do and how we can support your goals. During that time, we are happy to share insights, offer tips, and answer any questions you have about social media strategy or management. Whether you decide to move forward with our services or take the information and run with it yourself, we believe in being generous with our knowledge. If you are exploring options or just want a better sense of how outsourcing could work for your business, we are always happy to chat.
It begins with a free consultation where we get to know your business, goals, and current social media presence. We will walk you through our services, talk through what kind of support you are looking for, and answer any questions to make sure it feels like the right fit.Once you decide to move forward, we will send you an onboarding form that captures your brand voice, tone, content preferences, audience, and goals. We will also request access to your social platforms and gather any brand assets you already have, such as logos, colors, past posts, or inspiration.From there, we will place you in a private group chat with your dedicated content team. That team includes:Your assigned team includes:A Content Creator who designs graphics, carousels, and reels based on your brand direction and content needs. They also write captions, hooks, and storytelling-focused copy that reflects your unique voice and messaging. A Publishing Manager, who ensures timelines stay on track, posts are scheduled, and deliverables are met each month.Engagement Managers who actively engage with your audience on Facebook and Instagram, TikTok, and LinkedIn. They help increase visibility through meaningful interactions, monitor platform activity, and provide performance insights and feedback to support ongoing growth.A Quality Design Specialist, who reviews visuals and video aesthetics for polish and brand consistency.Once onboarding is complete and your brand voice is documented, we will review your media library, request any specific video or photo content we need, and begin building your first content calendar. You will receive clear content requests and directives when we need input from you, but our team will handle the strategy, creation, and posting.You can choose to schedule analytics reviews or strategy check-ins at any time. We also communicate with you throughout the month in your group chat so you always know what is happening and can stay as involved as you want to be.Our goal is to give you a team that knows your brand and handles social media for you while still making it feel personal, polished, and aligned with what makes your business stand out.
Yes. You will be assigned a dedicated Content Creator who serves as a project manager for your account. They review all communication and ensure your brand voice and goals are reflected in everything we create. You will also have a private group chat with your assigned team where updates, drafts, and feedback are shared. Elāna remains involved in high-level strategy and oversight to make sure every client experience stays aligned with the vision and standards of the company.
Many clients begin working with us without an organized content library, so you are not alone. Our team provides content directives, filming guidance, shot lists, and recommendations to help you capture the right content efficiently. When necessary, we can supplement content with approved stock imagery, graphics, educational content, and other brand appropriate assets. Our goal is to help you create a sustainable system for gathering content without making social media feel overwhelming.
The most successful clients are active participants in the process. While our team handles strategy, creation, scheduling, and engagement, we rely on clients to provide insight into their business, respond to content requests, review content for accuracy, and share photos or videos when needed. You do not need to spend hours each week on social media, but timely communication and collaboration help us create the most authentic and effective content possible.
Each month begins with content planning and content requests based on your goals, upcoming events, promotions, and content strategy. Our team then creates your content, prepares captions, reviews everything internally, and schedules approved posts according to your package. Throughout the month, our Engagement Managers continue interacting with your audience, monitoring performance, and identifying opportunities to increase visibility. Clients receive updates through their group chat and can provide feedback at any point during the process.
Posting frequency is determined by the customized package purchased by the client. Our most popular package is 6 posts per month and we post on the 5th, 10th, 15th, 20th, 25th & 30th of each month. Additional options are one post per week, two posts per week, three posts per week, etc. We will determine the best days to post, but this is completely flexible.
Each client is connected with their dedicated pod/team through a private Facebook Messenger group chat. This is our preferred communication method because it provides a central place for fast, clear updates and collaboration across the full team. Clients are always welcome to text Elāna and scheduled meetings can be booked anytime. While email is available for formal correspondence or attachments, it’s not ideal for ongoing communication and may result in delays. We value efficient, responsive communication and encourage clients to use the group chat to keep everything centralized and streamlined.
Absolutely. In fact, we encourage it. The more you share about your business, goals, and trends, the more tailored and effective your content will be. We work best with clients who stay engaged by providing feedback, responding to directives, and sharing source material like photos or videos. Your input helps us create content that feels true to your brand and gets results. This is a partnership, and your voice plays an important role in the process.
DIY Products & Education
First, fill out an audit request of your social media presence at https://www.solsocialmedia.com/audit. Then schedule a 1 hour Zoom meeting to review the audit at https://calendly.com/solsocialmedia/audit. The fee is $99.
Yes, we offer classes for those interested in enhancing their DIY efforts in social media management. Our level 1 class is $97 & our level 2 class is $197. This one-on-one class is customized for the attendee to discuss their social media content, the ins and outs of content strategy for each platform, and how to best engage with your audience through your content. Group classes and rates are available upon request.
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